copywriter & storyteller
CONCEPTS. CONTENT. COPY.
MY STORY
Hey there. I’m that word nerd–a total grammar geek and messaging muse. Seriously, my modifiers are never misplaced and my prepositions rarely dangle. But more important, perhaps, than my precision with prose is my infatuation with the written word.
I can talk (& write) about anything. And over the past two decades, I’ve written about (almost) everything. My career kicked off as a journalist and editor for monthly print magazines, covering technology and business. I’ve contributed to launching a global B2B publication, interviewed industry influencers and spearheaded content, production and audience engagement for both digital and print platforms.
From crafting captivating bios for fashion icons to weaving brand vibes into every chosen word, I’ve got that covered. Crisis communications and those oh-so-professional corporate correspondences? I’ve done that too.
You might spot my byline in quite a few print publications, and brands have tapped me to help them talk real and stay consistent. I’m a writer at heart and a marketer by nature. And I always have a story to tell.
SERVICES
CREATIVE COPYWRITING
WEBSITE CONTENT
SOCIAL MEDIA COPY
EMAIL CAMPAIGNS
BLOG POSTS
PRODUCT COPY
CORPORATE & CRISIS COMMUNICATIONS
BRAND STRATEGY/
POSITIONING
CORPORATE BIOS/
RESUMES/
LINKEDIN
ON BRAND
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BUSINESS 2.0
FAMILY CIRCLE
LINE56 MAGAZINE
NY TIMES CIRCUIT SECTION
SUZYSAID.COM
UPSIDE MAGAZINE
WHAT CLIENTS ARE SAYING
Lu Guasco
Founder, Lu Guasco
Ally Bates is hands down one of the best external partners I’ve ever worked with. She not only developed web copy that fit my business goals, but she also helped me gain clarity that I hadn’t even realized I needed.
Lauren Flemming
Chief Creative Officer, milk*
We consistently work with Ally on a number of marketing challenges. She always delivers thoughtful and creative copy solutions that meet aggressive deadlines. She is adept at immersing herself with a variety of clients and adopting their specific brand tonality. Not to mention, Ally is a pleasure to work with!
Pat Berges
Founder, TrustBuilder
I’ve had the pleasure to work with Ally on several complex projects, in both public and private sector. In my 25 years as a global corporate executive, I have not found anyone that is able to match Ally’s thoughtful, inspired and targeted way with words. Her ability to tailor messages has yielded remarkable results. I give my highest possible recommendation for anyone looking to maximize your ROI on communications.
Margot Pearce
Head of School, Fairfield Country Day School
Ally Bates is an exceptional writer and editor. She connects with her clients in a way that allows them to share their stories and amplify their voice. She is keenly aware of each unique audience and is strategic and purposeful in her messaging. Ally’s focus and intellect shines through whether working with a college student, a CEO, Agency Execs or Marketing Managers. She is one of the most talented individuals with whom I have worked in my 30-year career.